Beyond Boundaries

Whitepaper : 15 min read

Welcome to Beyond Boundaries 2025!

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Our latest (and greatest) study explores how innovation is evolving, how insurers are responding, and which 100 startups are shaping the future – brought to you by Sønr in partnership with ITC Vegas.

This global study draws on Sønr’s deep research, open applications, months of executive interviews, and insights from a 32-strong expert insurance judging panel. The result is a comprehensive view of the industry, highlighting:

Signal50 – the top 50 emerging startups and scaleups gaining traction, solving critical problems, and pushing boundaries.

Scale50 – the top 50 established companies delivering impact and transforming the industry.

In addition to celebrating these brilliant businesses, you’ll also find analysis and commentary on:

  • Key market trends and regional perspectives
  • How insurers are responding – with leading examples from QBE Ventures, Aviva and Generali 
  • Prominent themes from our Signal50 and Scale50 
  • Our thoughts and reflection on what this means moving forward

Turn insight into advantage

If you want to dive deeper – to explore the companies featured, understand emerging trends, or identify technologies that could accelerate your business – we’d love to talk.

Whether you’re looking to sharpen your strategy, benchmark against competitors, or uncover new partnership opportunities, our analysts can help you make sense of the fast-moving landscape.

📩 Get in touch: [email protected]

For Sønr customers, Watchlists of both the Signal50 and Scale50 are already live, helping you track their progress throughout the year.

Finally, a big thank you to our illustrious judging panel and the Sønr team who made this all possible.

We’ll be back next year — if you’d like to be part of the 2026 edition, get in touch at [email protected].